Microsoft is in a hope to attract and impress the mobile users between 15 and 25 its newly released KIN devices. Considering that these young users constantly crave for Facebook and Twitter updates, the social networking facility available in this device would surely appeal to them.
Kin One and Kin Two were released on Monday by Microsoft. These devices boasted of several handy features in the phone. However, reports say that their social networking features stand out as the most important feature to the target audience.
According to Microsoft, it is a great challenge for the company to make the younger users, the main target audience excited about the newly introduced devices. Claiming that the requirements of the young minds keep on changing frequently, it is hard to please this segment of the market.
The Kin devices are available with high-powered digital as well as video cameras and these devices can store their content in the cloud. Microsoft expects that the content creation would be a great factor behind the selling of the Kin devices.
It has been reported by Allen Nogee, the analyst with In-Stat in Scottsdale, Ariz, that the main goal of Microsoft is now to shift its focus from the constant struggles in the business market to that of the youth market. This is because Microsoft is yet to make a reputation in the youth market.
Since the main focus of the Kin is the core social networking apps, it would mean that the users would not be able to run the third party apps compared to that of the other smart phones.