Akio Toyoda apologized to the House oversight committee yesterday. Akio Toyoda is the current president of Toyota and the grandson of the founder of the world’s largest automaker. Toyoda offered an apology to the House with Yoshimi Inaba who is the company’s North American president. They too explained the defects that have caused their vehicles a huge acceleration and steering problem. Both of them humbly admitted that these short of problems are shameful and the event should not be happened. They have also described about their approaches towards the responsibilities for safety in the future.
Toyoda also admitted that the past event has definitely disturbed the companies brand value and reputation. He described the fact by saying that, all the Toyota vehicles bear his name; hence his reputation is also in threat as the cars are damaged.
Earlier Toyota was accused of some serious complains like unintended acceleration, steering tribulations etc. But the incident became worse when the company did not take necessary action to control the hazard. The National Highway Traffic Safety Administration has reported that nearly 39 people have lost their lives due to unintended acceleration in Toyotas.