Twitter has enhanced its presence in the advertising world by an ‘early bird’ feed. The advertising platform by the micro-blogging site has been recently launched and this is the first major development in its new dimension of services. The feature will promote the deals from selected advertisers.
The feature will offer short term deals to the users that will follow the early-bird tweet stream. Twitter’s advertising partners will be in charge of the terms and conditions of each advertisement that they offer including the including availability, amount and price. In this manner twitter comes in league with other player in this field like the Groupon and Woot.
All the profits that twitter will make from this will come in the form of a share from the revenues that the advertising company makes from the advertisement posted on twitter.
This concept of giving time-limited deals to the registered users have been in vogue since quite some time. After the Twitter’s decision not allow any third party advertisements in May it was only natural for it to spread up in this direction. The Promoted tweets as the advertisements campaign on twitter is known as is already gaining popularity
Besides its deals with partner sites, Twitter is encouraging users to send in companies and events they think the company should work with. Twitter officials have said that the @earlybird will start with big brands that can be found around the world, but with time this service could expand to cover smaller and local companies in your area. And may be in the future the users will be able to locate the deals right in their areas with its help.
There is tremendous scope for the company in this field as per the site’s officials. The future of the service on twitter could include location-sensitive offers as well as bargains tied to specific merchandise categories, like fashion or music.