Google search popularity is widely known, the search technology Google offered to its partners also , From 2001 to 2004, Google was providing search engine to Yahoo Inc.,. And, today announced that the technology was licensed to search again for Yahoo Inc. Based on this non-exclusive agreement, Yahoo Inc. (a subsidiary of Softbank, Yahoo has invested some)
Google is the fastest in Japan, and won the confidence of yahoo Japan being most advanced it will be able to provide users with search technology. In addition, Yahoo Inc. auction, shopping and Answers and content to be added to the Google search results in Japanese. The comprehensive services from both can increase the effect.
Yahoo Inc. Yahoo! JAPAN on the site, for users to fit their own, Google is able to provide customized search services. This is the Yahoo! JAPAN which will look on the site search service, including such things as how you can experience the user search. Google is also for Yahoo Inc. to provide search advertising delivery platform. In other words, Google’s technology to provide search advertising for Yahoo Inc., will be the target and report back end support. Yahoo Inc. will perform the acquisition and development of advertising campaigns will continue. The data for advertisers and advertising companies and are kept completely separate.
Independent companies as far as businesses expand search services and advertising services, without sharing information about customers and prices, will continue to compete vigorously in the Japanese market. Through this transaction, also spurred innovation in advertising and search each other, but more restrictive conflict involving other companies, ultimately we hope to bring about better services for users and partners .