Yelp has constantly worried about the authenticity of the site’s reviews, decided to take measures to enhance transparency of the review. Yelp changes to clarify the distinction between advertising and review.Site that publishes ratings from users about products and services frees access to reviews and filtered away with selling Favorite Review.The Yelp reviews site announced on Monday (5 / 4) recast in the form of presentation of the analysis of its users as a way to make clearer the distinction between advertising and reviews.
Known in the U.S. for its users post comments on trade in their cities, Yelp will allow access to reviews filtered by the system, and discontinue the use Favorite Review, which was part of the package of ads for businesses.
The official blog of the service, said CEO Jeremy Stoppelman ” user trust is the basic service, which already has 31 million users. With the changes, the CEO believes it will become much clearer than the Yelp reviews were “completely unrelated to advertising or any kind of manipulation.”
In December 2009, a negotiation of purchase by Google Yelp has not been met – the transaction had been estimated at 500 million dollars. A source said the deal was dropped because the negotiators of the site were not ‘transparent’.