Twitter to live stream early rounds of the PGA Tour

This morning, Twitter sent out a press release announcing it had a new global deal to provide streaming from the PGA Tour, the biggest USA professional golf event.

The PGA Tour and Twitter have signed a deal that will allow Twitter to livestream more than 70 hours of live competition from 31 tournaments happening this year.

The new live streaming partnership between Twitter and the PGA TOUR, which will be available globally at the PGA TOUR's Twitter account and PGATourLive.twitter.com, begins at the CareerBuilder Challenge on January 19 and finish with the TOUR Championship. According to the PGA TOUR, coverage will typically feature the first 60-90 minutes of PGA TOUR LIVE's over-the-top (OTT) window which is typically available through a subscription. It will include pre-round analysis, interviews and live coverage from the first two holes of each day's marquee groups.




The partnership will also call for increased PGA Tour highlight videos that can be sponsored via Twitter's Amplify program, as well as increased regular PGA Tour content on Twitter and Periscope.

The two teamed together during last year's FedExCup Playoffs, broadcasting parts of the opening rounds from both the Barclays and Deutsche Bank Championships on Twitter.

Golf fans can now do more than just follow the PGA champion Rory McIlroy's tweets on Twitter, they can actually see him play live on the social network.

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