Walmart to start selling gourmet meal kits at stores nationwide

Source Walmart

Walmart has been testing meal solutions in three stores in Northwest Arkansas and Fort Smith.

The retail giant will now be offering meal kits and simpler "one-step meals" in over 250 stores. Walmart says the recipes were developed at at Walmart's Culinary and Innovation Center, which opened in June 2016.

Customers that choose to grab the meal kits from Walmart will pay between $8 and $15 for them.

The meal-kit industry has been expanding rapidly in recent years and is on track to grow to between $3 billion and $5 billion over the next 10 years.

The Walmart Neighborhood Market at 4720 E. 21st one of 250 locations across the country to offer the meal kits via online grocery pickup. On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers' best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes.

The pre-portioned kits include all necessary ingredients, already measured and pre-cut for meals such as basil garlic chicken and steak Dijon.

Walmart's grocery business is threatened by Amazon, who acquired Whole Foods, discounter Aldi and meal-kit provider Blue Apron.

"These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week", he added.

The firm expects to roll this out to over 2,000 stores this year.

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