Ford self-driving cars to deliver Domino's pizzas in US

Making pizza deliveries with self-driving cars

The vehicle will be manually driven by a Ford engineer and staffed with researchers to gauge customers' reactions.

Over the next few weeks, randomly selected Domino's customers in Ann Arbor will receive their order from a Ford Fusion Hybrid Autonomous Research vehicle driven by a Ford safety engineer and staffed with researchers.

One of the biggest pizza restaurant chains in the U.S.is teaming up with one of the country's biggest vehicle companies to deliver food to people without a driver. Or do we need to park in their driveway?

"Ford has promised to build a fully driverless auto by 2021, while Domino's hopes to someday make all pizza deliveries with autonomous vehicles". "It's about creating that last 50-feet scenario and observing how customers will interact with the vehicle".

The text messages will give customers a unique four-digit code to unlock the car's so-called Heatwave Compartment, a container that keeps the food warm in the back of the vehicle.

This isn't the first time Domino's has pondered such questions. On the plus side, autonomous cars don't need to stop for breaks or take holidays or any of that nonsense. Researchers from both firms will research the customers' reaction and perspectives on having their food delivered by a robotic auto.

I'm sure the marketing folks at Ford and Domino's will enjoy using this test to their respective advantages.




Do you still have to tip for delivery?

'That's a big challenge - getting (the pizza) from the curb to the door'.

The vehicles were first tested at Mcity, the University of Michigan's urban testing course for autonomous and connected vehicles.

Food deliveries to the home typically end with someone knocking on your door to hand over the food order.

Researchers from both companies will investigate consumer reactions to the self-driving vehicle.

Ford has been conducting research on self-driving vehicles with brands like Domino's, as it plans to start production of self-driving vehicles in 2021.

In Ann Arbor, Domino's and Ford may have found an ideal proving ground. "Ride sharing and hailing is on the rise, and shopping at malls is giving way to buying online, which is increasing package-delivery services", he wrote. "To help us build a viable business, we intend to work with multiple partners in the coming months to understand what self-driving technology can enable when applied with a human-centered approach".

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