Huawei faked Nova 3 camera output with a DSLR again

Huawei does it again, passes off a professional photo as a selfie from its new phone

In this photo. the shot in question which revealed that Huawei was using a DSLR, not a Nova 3.

In a new 30-second ad for the Huawei Nova 3, we see a couple posing for several selfies including one that supposedly uses AI to "add" makeup to a woman's unadorned face.

In its defense, Huawei told CNET that there is a disclaimer at the end of the video, suggesting the images and content "are for reference only".

The company is holding a lucky draw and one lucky customer from every 50 units sold will get an additional cash-back of INR 10,000 in their Amazon account.

While Huawei would have you believe that the photo you're looking at on screen came from its phone, a behind-the-scenes shot from the set - posted by Elshamy on Instagram - shows that a DSLR was used for the picture. Pioneering many firsts in the smartphone industry, both the devices feature Full View display and AI enabled quad cameras. However, an observant user on Reddit posted on Sunday that the photos promoted in the commercial were likely faked.

But instead of the male actor taking a selfie on the Nova 3, he is actually being photographed on a professional DSLR camera.

A tiny, fine-print disclosure about lenses and retouches appears on the Apple ads; that's not the case with Huawei's ad-and the Huawei photo was clearly not taken on a Huawei phone at all. "Numerous photos we post are taken using our smartphones, but some, like this one, comes from a database of images that resonate with our target audience", Samsung Brazil responded to the user who had revealed the fake Samsung images. Just this past week, Samsung Brazil was caught trying to pass stock photos off as photos taken with the Galaxy A8.

Huawei might make decent smartphones, but its marketing and advertising campaigns have, multiple times, been struck by controversy.

Huawei launched two new mid-range flagship phones, the Nova 3 and the Nova 3i, in India in late July.

Other smartphone makers have been caught doing this in the past.

Huawei has been caught pulling off another act of deception, all thanks to the goof-up from the actress involved in the advertisement.

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