The new Rapide, showcased at the last Frankfurt Motor Show .It is the first British model shows that it has four doors and is intended to be something more than sporting a confirmed bachelor as the fictional character that most times it has led and possibly crashed, unfortunately for Q, the inventor of all the junk that incorporates in the films.
But the Rapide, despite being a movie car, is not fiction. This model, after the German premiere, is now beginning to occur worldwide. To this end, Aston Martin has chosen to host Valencia. Over the next three weeks, more than 300 people, including journalists and other guests arrive at the Valencian capital from all corners of the planet to try one of the ten that have brought Rapide. Aston Martin has spared no expense the company has moved 50 employees from the UK, including mechanical and coordinators, and has even tried to show one of the cars in a rare but highly emblematic in the city: the Central Market.
Aston Martin chose Valencia because Dr. Bez Ulrich Bez, chief executive of the mark when it came to Valencia America’s Cup held in 2007 and liked it a lot,” explained company sources. In fact, in this edition of the sailing competition, Prada was one of the grandest events in precisely the same market, decorated for the occasion.
The usual buyers market yesterday looked surprised and skeptical at Rapide. “How much says it cost? Nearly 40 million pesetas?” asked curious seniors.
Aston Martin has broken a mold with this first four-door model, but its tradition of crafting each of the cars. According to the heads of the mark posted to Valencia, the intention is to build 2,000 units per year. This represents about 15,000 in total in the validity of the model. The price varies between EUR 199,100 and 250,000. The difference between the most basic model, if you can call it that, and the most complete is in part a result of the whim of the buyer.
Since each model is manufactured to the buyer, are personalized details. For now, Aston Martin claims to have about 800 firm orders for its new car, which have set up 2,000 for launch. 30% of its market is in Europe. In Spain, “there are orders quickly,” said the perpetrators of the mark, without specifying how many. Last year we enrolled 39 Aston Martin in Spain, 39% less than in fiscal year 2008.