Microsoft and Facebook have signed an agreement to unite their strength: Bing became the sole engine of social network. In turn, Facebook gets the management of its advertising space, up to now entrusted to the firm of Redmond.
Bing could be the major advantage of Microsoft in the years to come. If the search engine firm has already found favor with Mozilla at the expense of Google, Bing is now tackling a new field: social networks.
Facebook and Microsoft have signed an agreement appointing Bing search engine exclusive social network. In exchange, Facebook recovers the management of its advertising space previously assigned to the software publisher. The two firms already showed some signs of rapprochement last year and this agreement should strengthen their relations.
By becoming the search engine what great social network Facebook ( which has 400 million users now ), Bing treats itself to a place of choice. The firm Steve Ballmer should manage advertising linked to search results, enabling it to increase visibility and profitability of its engine.
For Facebook, this contract is the first opportunity to take over management of its advertisements. Moreover, the social network will get benefited from new features ,Bing to improve its ergonomics. Interactions between Facebook and Microsoft tools (Live, Messenger …) are also provided.
On a more strategic view, the contract between Microsoft and Facebook is a tremendous snub to Google. Both search engine and advertising ( the firm in Mountain View) also tries to meddle in the world of social networking with Social Search, social search tool. The confrontation between the two camps may cause sparks.
So far Microsoft was often portrayed as the enemy to shoot because of its dominance.. Could we see the emergence of alliances between Facebook, Microsoft, Apple and Mozilla to bring down the giant of the web?